Cross-posted from āToo Bad, So Sad, Too Late - McDonaldās tells U.S. restaurants itās not a āpolitical brandā after Trump visitā by @[email protected] in [email protected]
Excerpt:
Though President Donald Trump visited a Pennsylvania McDonaldās location on Sunday, the fast-food giant is trying to stay neutral in the presidential race.
āAs weāve seen, our brand has been a fixture of conversation in this election cycle. While weāve not sought this, itās a testament to how much McDonaldās resonates with so many Americans. McDonaldās does not endorse candidates for elected office and that remains true in this race for the next President,ā the company said in an internal message viewed by CNBC and confirmed by a source familiar with the matter.
I havenāt eaten at a McDonalds since before covid, and I donāt really miss it.
The point is to not have a lobby anymore.
The US has always been obsessed with the drive-thru (nothing says good eats quite like huffing car fumes) and covid pushed a shift toward people just buying fast food to take home and eat.
So discourage people from dining in until āThe demand is low so we are being more green or some shit by getting rid of itā.
Makes sense, except that they wonāt get any of this business if they take away the play-place. Iām already leaning away from McDonaldās due to this.
I mean this in the most polite way imaginable but: You donāt matter. You are an individual whose stated stance is far from the majority of their consumer base.
Also: I very much wonāt go to a place that I know is drive-thru only. But the number of times where I needed a quick bite to eat after a flight and the lobby of the taco bell or whatever was locked and I just went through the drive thru instead? People will adapt pretty quick.
Whichā¦ is the entire point. If people know that getting a napkin or a ketchup packet involves talking to the one person at the counter then they will stop dining in at all. Which will make removing the dine-in even less disruptive.
The original McDonaldās didnāt have a lobby. You were supposed to eat the food in your car.
It looks like McDonaldās is trying to get back to its roots.