Reminds me of a half-orc I once played called Sword. Sword wielded a big sword; Swords only word was sword; Swords solution to all problems in some way involved Swords or sword.
Got a surprising amount of mileage out of using the word sword combined with different tones and gestures, as well as some fun non-violent but still sword based solutions.
You completely forgot:
“Actually just monetizes somethign that already existed for free”
Though I guess Ads is already the free space.