

The big one is W11 now requires a TPM chip, so tons of computers will stop getting updates soon, with no way to upgrade.
And they keep getting worse with a bunch of annoyances, like more ads, trying to force ai, making it harder to avoid a microsoft account, and getting rid of ways to customize the desktop layout.
It happens sometimes. Depending on the details, you can report them as spam, just remove the follow, or ignore it.
In some cases it could also be people that genuinely want to follow you. People often talk about one topic but still care about other stuff.